HOW DO WE SELECT OUR BRANDS?

We choose our brands against a few consistent criteria: beautiful products, genuine quality, an inspiring story, and sustainable production. Sustainability matters to us because the Earth is important, and fashion shouldn't have to cost it — so before we take on a brand, we look at how they actually do better: recycled or natural materials in place of virgin plastics, organic or responsibly sourced fabrics, products built to be repaired and last rather than replaced, and production practices that are fair and transparent.