How do we choose our brands ?
We based our selection on few but important criteria, beautiful products, great quality, nice brand stories and sustainable way of production.
Why is sustainability so important?
It is the link between all our brands, we truly think that sustainable is the new fashion and that today we should be able to buy clothes, shoes, bags, cosmetics etc. and respect the earth in the same time!
Here we will present to you how our brands are sustainable and why they are different than the most of brand you could buy …
Veja was the first brand of the agency and became a inspiration !
The core of VEJA is composed of three materials: wild rubber, agro-ecological cotton and B-mesh.
The main things is that they don’t claim that they are perfectly ecological, but they work for it, do their best and it is already 99% more than 99% of sneakers brands.
Rubber is used in the sole of every sneaker. But they buy rubber in the Amazon forest, directly from rubber tapper communities, paying a fair price. The Amazon is the only place on Earth where rubber trees grow in the wild. In the Brazilian state of Acre, the seringueiros, rubber tappers, harvest the rubber used in VEJA soles. It helps to fight against deforestation as the Seringueiros prefers to work for us than to cut the trees to raise cattle. Since the beginning of VEJA, 130 tons of wild rubber were purchased since, meaning around 300,000 acres of Amazon forest preserved.
The cotton used on their canvas and linings, is more than organic, it’s agro-ecological, which means that it helps the field to be more productive using principles of plants helping each other’s, without any chemical use and reducing the amount of water.
Then they also developed the B-Mesh (Bottle-Mesh) which is the first material 100% made out of recycled plastic bottles. It is waterproof and breathable.